Many attorneys think they don't need to keep up with laws affecting gay and lesbian rights if their practice doesn't involve those laws.
They're wrong. Here's why:
1. Gay clients like attorneys that understand their unique legal needs.
Gays are a picky demographic. They are more likely to buy services from firms that target them specifically or that have a good reputation in the gay community. Gay people respond better to attorneys who care about them by keeping up with laws that affect their rights.
Even if your practice area has nothing to do with same sex family law and estate planning, you will earn a gay client's loyalty by showing that you follow the laws that personally affect him.
2. Gay clients are less likely to reduce spending on legal services in a recession.
The recession has reduced demand for most services, but gay people have reduced spending less than straight people. Don't be surprised if gay clients want legal work more often than straight ones as the recession continues.
Keeping up with the laws affecting their rights makes them loyal, coming back to you instead of going to your competitors.
3. Metropolitan legal centers are more gay than the rest of the country.
Gays make up 1-4% of the population in most cities, but are more concentrated in the country's major legal centers:
San Francisco - 15.5%
Seattle, Boston, Atlanta - 13%
NY, LA, Chicago - 6%
Other metropolitan areas are similarly concentrated. Your clients are more likely to be gay if you practice in a big city.
4. Gay people are better conduits of social media.
Gay people read blogs more than straight people and are more likely to seek professional advice on the internet. They're also more likely to share information through Facebook and Twitter, and are almost twice as likely to be on LinkedIn.
Smart lawyers build reputations through blogging and social media. They'll get more bang for their buck if they get gay influencers to listen to them.
5. Laws affecting gay people impact various practice areas.
Court decisions on gay family rights frequently affect the rights of straight couples.
Tax decisions, especially regarding filing rules and wealth transfer taxes, affect the rights of all unmarried households, including brother-sister, roommates, parent-child, and pre-married ones.
With Democrats in charge, expect new laws to spur litigation in various practice areas:
- This past weekend, the President said he'd end the military's "Don't Ask, Don't Tell" policy. When he does, military litigation will pick up.
- If the Senate expands the federal hate crimes law to protects gays (the bill already passed the house), expect litigation that affects hate crimes generally.
- Employment attorneys should watch the Employment Non-Discrimination Act. Its passage would make courts address legal issues about a new protected class.
- A DOMA repeal would mean constitutional litigation on state vs. federal rights, as many states have their own versions of DOMA.
Attorneys don't have to be experts in laws affecting gay rights. But they'll benefit from spending a few minutes to follow them as they develop.